When the Colorado Lottery comes out with a new game, it’s a pretty big deal. So for the introduction of Lucky for Life, the Lottery’s first new game in years, we went all out. A grand prize of $1,000 a day for life, combined with TV, radio and digital pushes, were enough to get everyone talking.
For the introduction of Lucky for Life, the Colorado Lottery’s first new game in years, we needed to get the word
out fast. And what’s the best way to make sure everyone knows some juicy news, tell one person who will do the job for you.
YEAR 2 - REFRESH
